Engrish is the name for the occidental writing which appears on Japanese signs. The companies or their sign writers wish to give a product cachet, but the result is a funny English phrase. To the Japanese readers, the Engrish words are meaningless since most
speak English about as well as most westerners speak Japanese. Little do they know that the English translation has a fatal flaw.
I first saw this Engrish dialect back in the 1960s; a company I worked imported goods from Japan. The written correspondence occasionally had the sort of faux pas you see on this page; at that time I
thought it was an ex-Brit having a joke, but now I can see that by 2008 the Engrish disease is rampant in Japan itself. Incidentally, you may have heard of Franglais, those
funny French ---> English translations, they probably pre-date Engrish.
Some Engrish is also a Spoonerism where they transpose the first letters of two
words to make funny phrase, for example: Soul of Ballad (Bowl of Salad).
Warter Supplies
Another brand of Engrish is where a word is spelt phonetically as in warter, or
when the incorrect of word is used. One of our favourites seen on a
barber's shop: 'Speciality Hair Routes'.
'Luggage Disembowel' is a classic type of Engrish where the writer has not quite
got the translation correct. Judging by the sign they probably meant 'Lost
Luggage' or 'Left-luggage Office'.
While Engrish is primarily associated with Japanese mis-translations, the term is now used to encompass funny malapropisms from other languages.
Kids' Swear - They Sure Do
Surprisingly, most Engrish seen on signs and especially on garments is not an
attempt to communicate. Japanese designers merely use English as a vehicle
to give products a modern look and feel. Incidentally, you can see Engrish
in reverse by the addition of Japanese or Chinese characters to hats, shirts and
tattoos found in English speaking countries.
No Dying? Engrish has also spread to China, where
it known as Chinglish
Engrish has distinct forms, 'drying --> 'dying' is a classic Malapropism.
On close inspection I saw a second example of Engrish in the above notice.
Not only is there 'Keep table cleaned after dying', but also there is: 'Thanks
for your corporation'. On the menu was: 'Hot Bowel of Soup'
When awful darkness and silence reign Over the great
Gromboolian plain, Through the long, long wintry nights; When the angry breakers roar, As they beat on the rocky shore; When Storm-clouds brood on the towering heights Of the Hills on the Chankly
Bore:
Then, through the vast and gloomy dark, There moves what seems a fiery spark, A lonely spark with silvery rays Piercing the coal-black night, A meteor strange and bright: Hither
and thither the vision strays, A single lurid light.
Slowly it wanders - pauses - creeps - Anon it sparkles - flashes and leaps; And ever as onward it gleaming goes A light on the Bong-tree
stem it throws. And those who watch at that midnight hour From Hall or Terrace, or lofty Tower, Cry, as the wild light passes along, 'The Dong! - the Dong! The wandering Dong through the forest
goes! The Dong! the Dong! The Dong with a luminous Nose!'
Long years ago The Dong was happy and gay, Till he fell in love with a Jumbly Girl Who came to those shores one day. For the
Jumblies came in a Sieve, they did - Landing at eve near the Zemmery Fidd Where the Oblong Oysters grow, And the rocks are smooth and gray. And all the woods and the valleys rang With the Chorus
they daily and nightly sang -
'
Far and few, far and few, Are the lands where the Jumblies live; Their heads are green, and their hands are blue, And they went to sea in a Sieve.'
Happily, happily passed those days! While the cheerful Jumblies staid; They danced in circlets all night long, To the plaintive pipe of the lively Dong, In moonlight, shine, or shade. For day and
night he was always there By the side of the Jumbly Girl so fair, With her sky-blue hands, and her sea-green hair. Till the morning came of that fateful day When the Jumblies sailed in their Sieve
away, And the Dong was left on the cruel shore Gazing - gazing for evermore - Ever keeping his weary eyes on That pea-green sail on the far horizon - Singing the Jumbly Chorus still As he sat
all day on the grass hill -
'Far and few, far and few, Are the lands where the Jumblies live; Their heads are green, and their hands are blue, And they went to sea in a Sieve.'
But when the
sun was low in the West, The Dong arose and said, 'What little sense I once possessed Has quite gone out of my head!'
And since that day he wanders still By lake and forest, marsh and hill,
Singing - '
O somewhere, in valley or plain Might I find my Jumbly Girl again! For ever I'll seek by lake and shore Till I find my Jumbly Girl once more!'
Playing a pipe with silvery squeaks,
Since then his Jumbly Girl he seeks, And because by night he could not see, He gathered the bark of the Twangum Tree On the flowery plain that grows. And he wove him a wondrous Nose, A Nose as
strange as a Nose could be! Of vast proportions and painted red, And tied with cords to the back of his head. - In a hollow rounded space it ended With a luminous lamp within suspended, All
fenced about With a bandage stout To prevent the wind from blowing it out; And with holes all round to send the light, In gleaming rays on the dismal night.
And now each night, and all
night long, Over those plains still roams the Dong! And above the wail of the Chimp and Snipe You may hear the wail of his plaintive pipe, While ever he seeks, but seeks in vain, To meet with his
Jumbly Girl again; Lonely and wild - all night he goes - The Dong with a luminous Nose! And all who watch at the midnight hour, From Hall or Terrace, or Lofty Tower, Cry, as they trace the Meteor
bright, Moving along through the dreary night, 'This is the hour when forth he goes, The Dong with the luminous Nose! Yonder - over the plain he goes; He goes; He goes!
The Dong with a
luminous Nose!'
Edward Lear
Footnote:
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