Many of us learned about collective nouns at school. One of the many
oddities of the English language is the multiplicity of different names given to collections or groups, be they animals, birds, people or things. Many of these collective nouns are evocative, and extremely
clever.
We should all know the common ones: like a parliament of rooks; a run of poultry; a herd of bison; a pod of dolphins; a colony of ants; a swarm of bees; a school of cod; a shoal of herrings; a
tribe of natives; a cortège of mourners and many, many others.
However, Will and Guy have thought up some new, different, amusing and perhaps, funny quirky English collective nouns, which may make you
smile:
About half of these are true, they are unlikely but are accepted as
collective nouns. The other half are funny collective nouns, but don't
actually exist - however much we wish they did. See if you can separate the true
examples of collective nouns from the false. Check your
answers here.
The Plain English Campaign is a group that has been fighting for crystal-clear communication since 1979. Consider some of these examples that made Guy and Will smile:
Take off lid and
push up bottom. [From a stick deodorant label]
These guidelines are written in a matter-of-fact
style that eschews jargon, the obscure and the insular. They are intended for use by the novice and the experienced alike. [From the United Kingdom Evaluation Society 'Guidelines for good practice in
evaluation']
Thought grenade [Management jargon as found in Office Angels survey - means 'explosive, good ideas']
This is a genuine ground floor opportunity to shape a front line field force operating in a matrix structure. [As stated on the 'Take a Fresh Look at Wales' website]
The delay to this service is
due to low adhesive conditions. [Otherwise known as 'slippery tracks', from First Scotrail]
The cause of the fire was due to a malicious ignition incident that was fortunately contained to the function and
meeting room area of the hotel. [News statement about a fire at a hotel]
Its clear lines and minimalist design provide it with an unmistakable look. It is daring, and different. So that your writing
instrument not only carries your message, but lives it. [Promotional literature for ... pens]
Where the policy is divided into a number of distinct arrangements ('Arrangements') where benefits are capable
of being taken from on Arrangement or group of Arrangements separately from other Arrangements, then this policy amendment will not apply to any Arrangements in respect of which the relevant policy proceeds
have already been applied to provide benefits. The policy amendment will apply to all other Arrangements under the policy. [Policy amendment, Norwich Union]
A top ten of the most annoying expressions has been compiled by
researchers at Oxford University in England. Top of the list was 'at the end
of the day', followed by 'fairly unique', reports the Daily Telegraph
newspaper.
'I personally' a phrase described by BBC Radio 4 presenter and
journalist, John Humphreys, as the 'linguistic equivalent of having chips
with rice' was third.
Also making the top ten is the grammatically incorrect 'shouldn't of',
instead of 'shouldn't have'.
The phrases appear in a book called Damp Squid, named after the mistake
of confusing a squid with a squib. The researchers who compiled the list
monitor the use of phrases in a database called the Oxford University
Corpus, which comprises books, papers, magazines, broadcast, the internet
and other sources.
The book's author Jeremy Butterfield says many annoyingly over-used
expressions actually began as office lingo, such as 24/7 and 'synergy'. He
added, ‘We grow tired of anything that is repeated too often: an anecdote, a
joke, a mannerism, and the same seems to happen with some language.’
The top ten most irritating phrases in full:
At the end of the day
Fairly unique
I personally
At this moment in time
With all due respect
Absolutely
It's a nightmare
Shouldn't of
24/7
It's not rocket science
Will and Guy would love to know the expressions which bug and annoy you.
Please send them to us for inclusion on the site.
Tesco supermarket has bowed to pressure from the Plain English Campaign
and scrapped checkout signs reading 'ten items or less.'
Critics insist that the signs should read 'ten items or fewer.' Tesco has
side-stepped a complicated grammatical debate by changing the signs to: 'Up
to 10 items.'
Steve McClaren has won a prize - for speaking nonsense. The former England manager scooped the Plain English Campaign's Foot in Mouth award for a comment about Wayne Rooney, the Manchester United and England
forward.
'He is inexperienced, but he's experienced in terms of what he's been through,' McCLaren said.
Will and Guy muse on football manager speak in general, and it's affect on England's failure
to qualify for Euro 2008 in particular. Do the players understand their manager's jargon - but ignore it. Or do they understand what he is saying, but are unable to act on the instructions.
Then there's the interpretation favoured by the fans, the manager does not know what he is talking about. See more football speak
Then there is the 'Leaves on the track' cause célèbre
Other culprits singled out by the campaign, which works to stamp out unclear official information,
included Translink in Northern Ireland.
Apologising for recent delays, it said, 'Every autumn a combination of leaves on the line, atmospheric conditions and prevailing damp conditions lead to a low adhesion
between the rail head and the wheel which causes services to be delayed or even cancelled.'
The company added that it was committed to reducing delays by 'implementing a comprehensive low adhesion action
programme.'
Airport Signs
BAA [British Airports Authority] also received a Golden Bull award for its 'passenger shoe
repatriation area' sign, found at London Gatwick airport in the place where shoes are security screened.
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